Anchorage Lions Club

Membership Recruitment and Retention

by Vern Watts, from Board Meeting 1-26-2009

Outline for Marketing

Leadership-Board members

• Website

• Banners

• Public Service Announcements

• Continuous

• At All Projects

• Prior to Events

• Internet

• At All Projects

• With Media

Target Specific Groups/Individuals

Individual Club Members

• Sell "Lionism"

• Identify Prospects

• Personal Contacts

• At All Projects

• With Speakers at Meetings

• After Meetings

• Project Locations

• At all Meetings

More "Lionism" Meetings

• Leadership

• Board Members

• Training

• Education

• Visitations to Clubs

Quarterly

• All Lions Club Meetings

• 49A

Outline for Retention

Leadership and All Members

Recognition

Member

All Meetings

Meeting/Projects